Olympic veteran Pierre Lueders joins Canadian sports nutrition company RIVALUS in his pursuit of Gold at the 2010 Games in Vancouver, BC.

Edmonton native Pierre Lueders is the most well-known and most decorated slider in Canadian history. With a trophy case that will rival most Canadian athletes, he has no intentions on slowing down.

For years Lueders and his long list of Olympic teammates have trained hard and used only a select few nutritional supplements. Now that there is a SAEF (Safe and Effective First™) choice through RIVALUS, athletes finally have the “peace of mind” in using Clinically Tested Supplements to support their rigorous training schedules.

"There's no doubt that supplements are essential for this level of training and competition. Nutrition is a big part of success for all athletes and high quality supplements can make it easier to acquire the quantity of protein and other isolated nutrients needed for recovery and growth," says Lueders during an interview at the Whistler Sliding Centre.

"I am really excited to join the RIVALUS team. I've seen great gains using RIVALUS brand products” Lueders said in a statement. Pierre Lueders will be a major part of RIVALUS's marketing strategy both on and off the hill, the company said Tuesday in a news release.

Lueders and his two and four man teams will sport the RIVALUS logo on their race jackets and of course will continue to use RIVALUS brand products such as PROMASIL, ENCHARGE and MPOWER during training and competition.

RIVALUS CEO, Dr. Darren Burke, has been developing and testing sports nutrition products for more than 15 years. With over 200 peer-reviewed publications, Dr. Burke is recognized around the world as an expert on nutritional supplements for exercise performance and body composition. The RIVALUS line of products was created and tested by Dr. Burke so that athletes and coaches could have the “performance peace of mind” they were looking for with supplements. Each RIVALUS brand product is Certified SAEF, meaning there are no substances in any product that will cause an athlete to fail a drug test sanctioned by the IOC, WADA or any other sport governing body.

"I'm proud of what we have created with RIVALUS and I recognize the dedication of elite athletes. My reward is knowing that Olympic, Professional, Young and Recreational athletes can enjoy the benefits of our premium products," Dr. Burke concludes at a recent press conference in Vancouver.